Sunday, November 12, 2017

A post mortem of being featured on chrome web store

Recently podStation was featured on the chrome web store:


I would like to share here what this meant for podStation in terms of numbers, mainly to help other chrome extension developers to understand what happens when you are featured.

Number of views on the Chrome Web Store page for podStation


Before being featured, the chrome web store page for podStation had around 170 visits per day.
During the period it was being featured, the number was around 5000 visits per day.
After it ceased being featured, it has sustained around 230 visits, but it could be because it was being featured in a subsection of the store. Here is the graph:


Number of impressions and installations


Before being featured, podStation had around 60 installations and 60000 impressions per day, 15000 total users.
During the period it was being featured, it had around 800 installations and 1.700.000 impressions per day.
After it ceased being featured it went back to normal installations and impressions per day, and it reached 20.000 total users. It is now going down a bit, but this was expected, as a lot of people probably installed it without knowing exactly what it was.



Number of active extension users


Based on the google analytics I have on the extension UI page and events, before being featured, podStation had around 750 users per day, going up to around 1350 during the period where it was being feature and receding back to around 1000 when the featuring period ceased, although I have to observe the next weeks to see if it will be sustained on the long run.


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